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Allow students and student groups to take over social media
To create a realistic picture of what life is like on your campus, you must allow the student voice to be heard. Encourage responsible students and student groups to participate in social media takeovers. This means that a student can post to your school’s accounts throughout the day.

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These takeovers can be great for creating day-to-day reports of what a student experiences on campus. Some groups to consider for a social media takeover include:

Student athletes
Clubs
Campus Event Coordinators
Teaching Assistants
When allowing such takeovers, set clear ground rules before brazil phone number list allowing a student access to your social media. These rules may include:

Prohibition of offensive language
Brand Usage Guidelines
Setting a dress code for what is appropriate on camera
Informing students about restricted areas of campus, such as dorm hallways
Recommendations for showing different types of learners and inclusive language
Off-campus filming rules
While it can be nerve-wracking to give a student complete control over your social media, it can be a great marketing and recruiting tool. Another good idea is to have part of your marketing team closely monitor social media content throughout the day to remove or approve various pieces of content during the takeover. You don’t want to find out later that inappropriate or off-brand content has been posted to your social channels within a few hours.