Also, it's a good idea to use musical breaks or short segments to keep things fresh.
Josh Horowitz of the podcast Happy, Sad, Confused is a great example. He has a segment called “Profoundly Random Questions” where he asks actors and directors unexpected questions to add a fun twist to the interview.
10. 36% of listeners say they have tried to change their lifestyle thanks to a podcast they listened to.
For business owners, this is great news. It means that if you go on a podcast, you have the opportunity to explain your brand or product in depth, show how it can help your audience, and expect great results.
Of course, this means you need to choose the right podcast to work with. Look for shows that match mexico telemarketing data your target market . Your podcast audience should be similar to your ideal customers. This way, you’ll be more likely to reach people who are interested in what you have to offer.
11. People who listen to podcasts at least once a week are often trendsetters who enjoy recommending products, staying informed, and hosting social events.
These listeners aren’t just passive consumers. They’re active in their communities, both online and offline. If you can win them over, you’re not just converting a listener into a customer , you’re potentially gaining access to their entire network.
For example, these regular podcast listeners can become ambassadors for your brand. If they like your product or content, they are likely to share it with their friends and family. This word of mouth can be very powerful and cost-effective.
Additionally, because these listeners stay up-to-date on current events and trends, they are often open to new ideas and products. This means they may be more willing to try your offerings, especially if you present them in an engaging way through a podcast.
12. Podcast listeners listen to an average of about 7 hours of podcast content per week.
Podcast listeners listen to around 7 hours of podcast content a week on average.
It's like we watch three full movies every week!
As noted above, most people listen to podcasts while doing other things. This means podcasts can capture audience attention during otherwise unproductive times. For advertisers , this is a golden opportunity to reach consumers when they are engaged but not visually distracted.