What to target with sequences

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Example: When someone places an order, they receive a thank you message. You can also send a notification about registering for an e-shop or a reminder that the person left the item in the cart but did not order it again. In the latter case, it is worth sending multiple messages at predetermined time intervals.

You're definitely going into email sequences with some specific goals in mind. Set them in advance in your strategy and tailor your campaigns to achieve and measure them. For example, you could target click-through rates, monthly subscriptions, or even orders.

We have a few recommendations for lead magnets that will help you score:

welcome emails,
mini-course with the possibility of downloading other interesting information,
videos and podcasts,
a cross-section of the website content,
cross-sell – offering accessories for the purchased product,
offering products that are similar to what the customer has already purchased, etc.
Email sequencing is proven to be beneficial
This year’s EmailMonday report shows that email sequences account for usa email list around 58% of all revenue . Author Jordie van Rijn, who has been involved in email marketing for over 13 years, claims that 38% of customers are most interested in product review emails, while 35% of people want to receive offers related to their past purchases.

And here are some more facts: According to McKinsey , in America, email is almost 40 times more effective at acquiring new customers than well-known social networks. So why shouldn't it be the same in our part of the world? MarketingSherpa found that email is the preferred source of business communication for 72% of consumers.