Last year, emails also started to take off worldwide. All kinds of animations, gifs, background images, countdowns and polls keep attention and make emails more interesting. The biggest boom is yet to come.”
Deliverability is not a given
"Large email recipients abroad are starting to charge for their services. I don't know yet that Seznam, for example, is planning to take the same step, but it wouldn't be surprising. Sorting and filtering emails is demanding on server performance. The more personalized the emails are – different in content – the greater the demands on servers. Not to mention that the volume of marketing messages is constantly growing. Such charging would probably be based on the volume of emails and would not affect small players."
"For the tenth birthday of SmartEmailing, we have created a new version of the application that enriches it with automatic scenarios and the ability to create them at will without the need for extensive programmer turkey email list intervention. We are thus giving more freedom and options to marketers, who can focus on what they want to achieve and not have to figure out how to do it.
Automation makes it easier to connect marketing channels and maximize content and time personalization. In cooperation with the Včeliště agency, we created a brochure for automation, TOP automations, which was available on Reshoper and will also be at Czech Online Expo. It will also be available online for free in the near future. This year will be very exciting for us, also thanks to newly concluded partnerships that we cannot name yet, but which will allow us to expand automation to other marketing channels and connections.
What news is SmartEmailing planning?
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