What is a personalized email?

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One of the most common personalized strategies in emailing (and often the only one) is to use a first or last name. That's definitely a good start. However, a personalized email should meet these criteria:

Relevance – you are sending content to the customer or email recipient that is truly interesting or useful to them.
Right timing – at each purchasing stage, the customer needs diverse content that moves them forward, answers their questions, or solves their problem.
The sender is a human being – it always feels more trustworthy when an email is sent by a human being than a logo or no-reply robot.
We covered no-reply emails in a previous article. Check it out HERE .

Before you start personalizing
Segment the database
Segmentation is a method where you divide your database into groups of contacts that share similar characteristics or behaviors. We've written about segmentation before. If you want to learn more about it and what you can segment by, click HERE .

Give your subscribers a choice
Use questionnaires or surveys to simply ask your subscribers what they greece email list would enjoy most. This allows you to easily achieve optimal frequency, timing, and even adjust content based on selected topics.

How to personalize emails
Personalize the email subject line
Where else can you harness the power of personalization than here? According to Campaign Monitor research, a personalized email with a first name in the subject line has a 26% higher open rate. You almost always have your first name at your fingertips, and email marketing tools make this tactic incredibly easy.



For example, Ecomail, like some other email software, has preset merge tags, which are kind of passwords that are then replaced with content in emails. You don't have to worry about it looking like a robot is writing to customers instead of you. Inflection is also a given.