The future of successful email campaigns is in automation

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What not to put in the subject? Discount and free are tempting words, but be aware that if you use them, your email will most likely end up in spam. For the same reason, avoid excessive use of Caps Lock and exclamation marks. You can learn more about the principles of writing correct subject lines here .

Try different email subjects, you won't break anything
Experiment with different practices and see what works best for your recipients. The subject line of your email is the content you can play with. In any case, test and evaluate your success. We would love to hear from you about the email subject lines that worked best for you. Let us know in the comments.It is the foundation of effective email marketing, can save you hundreds of hours of manual work, and will bring better results. You should definitely be interested in email automation.

What is email automation?
It is the automatic processing of data and implementation of campaigns without the need for human intervention. As part of automation, you create a sequence of emails that will be sent to recipients automatically thailand email list depending on the business stage they are in. Sending can be done either based on a set time interval or can be linked to the completion of a required action.

Simple automation scenario:
You identify processes and communication scenarios that are repeated.
You define them in your email system.
You use them over and over again, monitor the results and optimize if necessary.
Why is it worth automating?
Automated campaigns respond to customer actions, are sent at a precise moment and with a targeted message. This not only results in a higher response rate than regular mailings and classic email campaigns, but also has several other advantages.