How to create an email subject that your recipients will want to open immediately?

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It decides everything. Either it is good enough and attracts attention, or the email ends up in the trash. The subject line , with its ideal length of 50 characters , has enormous power . We have put together what works for us and written down tricks for you to increase the open and read rate of your emails .

Practices that work in email subjects
Before we look at specific tips on what to write in an email subject line, let's go over basic practices for successful email subject lines.

Urgency/Pressure
The key to this subject is to create pressure. The recipient singapore email list should feel that if they don't respond immediately, they will lose an advantage or miss out on something interesting. Choose the shortest possible time for the opportunity to respond. A long decision time reduces the likelihood of taking action, and there is also the possibility that the recipient will forget about you.

What might an urgent email subject line look like?

Last 5 training tickets
Only until midnight tonight
We'll be ending the sale in 24 hours. Hurry up!
Tomorrow will be too late.
Beekeeping Tip: Don't press your recipients too often. It could actually put them off. Use the Urgent subject line only in situations where an immediate response is needed.

Curiosity
Take advantage of natural human curiosity and play with it in your email subject lines. Get creative, entice your recipients, but always keep the subject line in line with your brand.