for Example, a Headline Like This Probably Won’t Give You Any New Leads: Use Strong and Engaging Headlines on Your Lead Capture Pages 1 That’s Boring, Right? What’s an Email Newsletter? What Does It Contain? Why Should I Care? This Title Doesn't Mention Anything of Value to the User. But What if We Take the Following Approach: Use Strong and Engaging Headlines on Your Lead Capture Pages 2 Now Let's Get Down to Business. The User Understands That Subscribing to the Email Newsletter Will Get Him or Her One Free Coupon Code Per Week.
That's Motivation. to Spark More australia phone number library Interest. For Example, We Could Change the Wording Slightly to Look Like This: Use Strong and Engaging Headlines on Your Lead Capture Pages 3 It’s More Personal, Which May Increase Conversions. If We Had These Two Signup Forms, We’d Run an a/b Test on Wednesday to See Which One Performs Better for Our Audience. Optimize Your Lead Capture Forms to Increase Conversion Rates You Can’t Just Focus on the Headline.
Every Element of Your Lead Capture Form, Including the Form Fields Themselves, Needs to Lead to Conversions. For Example, We Can Try Some Interesting Things With the Email Address Form Field: Optimize Your Lead Capture Forms to Increase Conversion Rates Maybe It Will Increase Conversions, Maybe Not. But We Want to Know! Use Compelling and Relevant Images or Videos on Your Lead Capture Forms Images Have a Huge Impact on Conversion Rates. Images Can Attract the Eye, Engage More Senses, and Even Evoke Emotions.