Here are a few tips on what to include in a conversion email:
Dark colors attract the eye – so place the most important information on a dark background.
Play with font size – we're not saying you should go so crazy that every word is a different size, but definitely make the main message that you want the reader to remember bigger.
Highlight the call to action – play around with a button or other call to action that gets the reader where you need them to go.
Your message should ideally evoke some emotion in the reader. And you can enhance this with well-chosen images. In the heating season, the sight of a roaring fireplace will captivate you, while gardening enthusiasts will taiwan email list be captivated by bushes literally covered in ripe fruit.
But beware! Many people do not download images in their browsers . To view them, they have to click on the permission to display images in each e-mail. And not everyone really needs to do that.
Want feedback?
Keep track of what your customers like to read, what emails they open from you, and which ones they don't. You can use A/B testing to find out what type of content appeals to them more . Use a modern emailing tool to do this . Create several types of emails that differ in their address, introductory text, headline, and perhaps even the inclusion of a specific offer and call to action. Thanks to testing, you will soon find out which messages are beneficial for your target group - and ultimately for you.