What not to forget when checking out?

[suchona.kani.z]

Just because someone wants to unsubscribe from your email list doesn't mean you have to lose them as a customer. Follow these 6 tips to make sure everyone is happy in the end.

Make the logout option visible
An easily visible and simple unsubscribe option is a must. In most cases, it is placed in the footer of the email. You don't have to stick with the sterile "If you are no longer interested in the newsletter, you can unsubscribe HERE." Include the tone of your communication and adjust your text to match it.

For example, Ondřej Ilinčev – CRO and UX expert – has solved it perfectly:


We don't think anyone would want to unsubscribe from his database, but even if they did, the first two lines of the unsubscribe text will change that. In addition, Ondřej uses another tactic, which is our point 2, which is...

Offer recipients a change in frequency and preferences
As we mentioned above, poor sending frequency is a common reason for russia email list unsubscribes. You don't have to lose contact if you offer them the option to change. It doesn't have to be just about frequency. Grammarly also works very well with this:


After clicking, you have the opportunity to set exactly what emails you are interested in, and at the same time you will get a clear idea of ​​how often you will receive them.

Try asking why they are logging out.
Even a newsletter unsubscribe form can be a valuable source of information. We're not saying you should ask people to write you a lengthy review of what they didn't like. Even here, it needs to be as simple as possible. You can also use checkboxes. This is entirely voluntary, so don't try to make unsubscribing conditional on the recipient sharing with you the reason for leaving.