What does email retargeting enable?

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Bonus content or e-book – offer visitors something extra: tutorials, tips, and other valuable information and know-how in exchange for an email address.

Contact form – an easy way for a visitor to contact you with a question. An easy way for you to get a valuable contact into your database.
Newsletter subscription form – offer visitors valuable information and news delivered straight to their inbox. Also, indicate how often they can expect emails from you so they aren’t surprised by a higher frequency. Place the form in the sidebar of your website.

Pop-ups – Use personalized pop-ups for visitors at different stages of the purchase process (e.g. “Don’t leave yet, we have 20% off your first purchase.” etc.) Or offer them free bonus content to download using a pop-up.

Typically, email retargeting is used for people who are already indonesia email list logged in to a website - whether it is an e-shop, any SaaS application, or a website where people have already registered in the past.

Remind customers who have purchased from you before.
Capture the attention of people who visited your website but didn't take any further action (or left items in their cart).
Mailujem tip: Link email retargeting with retargeting on other platforms. Feel free to combine it with Facebook, Google, Sklik, etc.

Benefits of email retargeting
As we mentioned, the essence of retargeting and its huge advantage is that you are not shooting blindly. You know that a potential customer has already visited your website - so you have already managed to attract them with something, and that in itself represents a lot of potential. For example, Moz.com states that a typical conversion rate of 2-4% can increase to 41% thanks to email retargeting.