Do you read your newsletters on your mobile or tablet?

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What about it? The ideal length of an email subject is around 30-65 characters. Try to ask questions, arouse not only curiosity in the recipient, but also a sense of uniqueness. Don't be afraid to use emojis . For more tips on how to create an engaging subject, check out this article .

Weak call to action
Do you know why you are sending this email to your contacts in your database? What is its purpose? If you are not sure, your reader cannot guess it either - and therefore does not know how (if at all) to respond to the content of the email.

What about it? Clarify your goal. Do you want the recipient to check out a new product (and ideally buy it right away)? Or to start following your brand on social media? Make sure your call to action is short, concise, and understandable. You can read more about how to create an irresistible CTA in our previous article .

Unresponsive newsletter
Then you are one of the 55% of people who do the same. So if your denmark email list emails are not optimized for mobile devices, people may not be reading them not because they are not interested, but because they simply cannot – they are not displayed correctly.

What to do about it? Test. Before you send your email to the masses, send it to yourself first and view it on a mobile device. Most emailing tools allow you to check how your email will appear on different devices. If you decide to create newsletters that are more mobile-friendly, we recommend shortening your emails, making calls to action larger and more prominent, and generally adjusting your design and images.