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Facebook has managed to create the holy grail of laser-focused marketing, allowing you to not only reach your customers on Facebook, but also find more customers like your best customers. If you've used Facebook Custom Audiences or Lookalike Audiences before, you probably already know how powerful they are. However, manually uploading audiences as CSV files every so often can be inefficient and unscalable.

That's why we believe automatic syncing of your audiences is essential, and why we created Driftrock Audience Sync:

If you're doing it the regular way, to update Custom gcash data Audiences, you have to export email data from your CRM or email system, or wherever you store your data, to a CSV file and then upload that CSV to Facebook.

Assuming you're taking full advantage of Custom Audiences, you'll use several of them in your ads, and constantly updating them is a huge pain. Automating this process allows you to spend more time optimizing your Facebook campaigns, which is the best way to achieve profitable and successful Facebook ads.