Success story: chapecoense invests in sms and voice messages to engage fans

[muskanhossain]

In a corporate environment where communicating assertively becomes increasingly difficult, finding truly effective marketing strategies to reach your target audience can be a huge challenge.

In the case of the Chapecoense Football Association , which wanted to foster closer ties between its team and fans, this challenge was overcome with the support of automated strategies aligned with market trends. With the Disparo Pro platform, Chapecoense began investing in SMS and Voice messaging, strengthening the brand's relationship with its target audience.

The Club's Challenge
A football club needs to nurture a meaningful connection with its fans, and the rise of social media has exacerbated this challenge. While digital platforms offer opportunities for clubs to reach a global audience, they can also create barriers to effective communication, as the flood of information and content available online can make it difficult to capture fans’ attention.

In this scenario, Chapecoense's marketing team was challenged to reinvent itself and discover new ways to reach the public assertively.

How SMS boosted revenue
Recognized for providing the highest open rate in rcs data morocco the market (98% according to SlickText ), SMS was the strategy chosen by Chapecoense to establish direct contact with its fans. Used to inform the public about actions carried out by the Club, the channel proved to be highly effective in engaging and actively participating members.

Accurate and highly effective, sending SMS messages ensures a quick read – 90% of people read an SMS within 3 minutes – capturing and maintaining the public’s interest. For Chapecoense, this performance was a differentiator:

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“We realized that SMS was a very efficient channel for our needs. We needed to reach fans and members quickly and effectively, and keep them engaged with the Club. If we take into account the investment in SMS, the return was very positive.”
(Augusto Dalvit Tonelo, Vice President of Marketing at Chapecoense)
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The triggering of Voice Messages was also part of the strategy
Chosen as part of the Club's communication strategies, the sending of Voice Messages was also used to encourage fan engagement.

Since it involves sending a voice recording, like a phone call , the team's own players could record audios that were sent to members in order to encourage attendance at the stadium, among other actions. In this way, the public established an emotional connection that directly influenced their decisions regarding Chapecoense.

Do like Chapecoense: engage customers with Disparo Pro!
Specialist in marketing automation, Disparo Pro has the best platform on the market to boost your business! With us, you can send personalized SMS, E-mails and Voice Messages quickly and easily, as well as track data about your campaigns in real time: all in one place.