Once you have a well-developed contact base, define how often you'll send your newsletters and start creating the texts: subject, preheader, headlines, paragraphs... all are essential. Some encourage opening, like the subject and preheader, which should be brief and informative to be effective.
On the other hand, to keep contacts engaged, we must clearly c level executive list define the headline and body of the content. Some techniques you can use to achieve this include storytelling, personalization, and persuasive writing.
Below we will explain each one in detail:
The subject line: This is one of the key elements of our message because the open rate depends on the type of subject line you include. To make it attractive and functional, we recommend the following:
Make it a suitable length that allows for full viewing on both computers and mobile devices. We recommend keeping it to a minimum of 50 characters to ensure readability.
Highlight the benefits the reader will find within the newsletter; it should be like a teaser for the content.
Avoid using sustained capital letters; in writing, this practice gives the impression of anger or shouting.