Your product's image within your ecommerce partners is key to generating conversions! Why? It's very simple: for users to buy your product, they must trust it. As we know, most people are visual, meaning they need to observe the product's physical characteristics to understand it and feel confident about buying it.
We share several tips you can consider to improve your product image b2b email list and build user trust on online sales platforms.
Tips to build trust!
First of all, we must understand that each platform has different characteristics and limitations. They also have different focuses, which is why a close relationship and clear communication with them is key to understanding what type of content we should use so that the user can visually explore your product.
Simplicity
Your goal is for the person to perceive everything at a glance. That's why we should present the product alone, without distracting elements (preferably with a white background to make it look clean). A good example is Hero Images , a guide developed by the University of Cambridge that proposes using the 4Ws in product images.