Predictive analytics is a technique that uses historical data to predict future results. In marketing, this allows us to anticipate users' needs and offer them the content, product, or service they need before they even search for it.
AI can be of great help in this task, as it can analyze large buy phone number list amounts of data and provide valuable information for decision-making. This way, we can optimize our marketing strategies and improve the user experience.
Chatbots and Response Automation
You've probably encountered a chatbot more than once, whether it's for an online purchase, a technical query about your services, or even some other transaction. Apple's Siri and Google Assistant are clear examples of some types of chatbots. Natural language processing (NLP) tools, such as chatbots or automated responses, are increasingly used in digital businesses. What's most impressive is their ability to learn from interactions.
If you'd like to learn how to include chatbots in your marketing strategy, we invite you to read this article.
AI can provide us with answers to questions like "what is the best time to send an email?" by eliminating guesswork through automated analysis of various data points. It can also help us select the best CTAs to include in our emails, segment our databases, and craft the most effective subject lines.