Proper management of social media accounts and profiles includes optimizing the scheduling of updates. Why can scheduling them in advance be useful, especially for corporate accounts? For:
Optimize the time spent publishing content to benefit the time country email list llocated to monitoring, strategy, community development, interaction with followers and fans, lead generation, and more.
Ensure a constant cadence in the flow of communication.
Take advantage of the hours of greatest impact : for example, those in which statistically the greatest number of retweets and mentions are obtained, or when the greatest number of followers are connected.
Cover different time zones , when you need to maintain a line of communication with audiences in geographical areas with different time zones.
Plan communication actions for a specific period of time.
Properly coordinate messages launched simultaneously through channels on different social platforms.
Here are four free tools to help you schedule and plan your social media content:
1. Hootsuite .
The free option allows you to update up to five social media profiles: Twitter accounts, brand pages and Facebook user profiles, groups, and LinkedIn accounts. Simply select the month, day, and time, in five-minute increments . If you also purchase the Pro option, you can also manage, for example, LinkedIn company pages (available in beta for Enterprise accounts) and batch upload scheduled messages.
Strengths: Hootsuite is a very reliable tool . A priori, there is no maximum limit on the number of scheduled messages. On Twitter, it uses the automatic shortener ow.ly by default, and the free option offers very interesting analytics and statistics reports , including clicks by region, most popular links, ranking of the most influential profiles, and more.