What is the importance of meta tags in SEO?

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A recruiter might ask this SEO interview question to assess your understanding of keyword strategy, specifically how to target niche audiences and improve conversion rates. It shows that you know how to optimize content to attract the right users, not just more users.

A hiring manager might ask this SEO interview question to assess your understanding of on-page SEO and how you can use meta tags to improve visibility in search results.

It also tests your ability to balance search engine requirements with user engagement.

Here is a sample answer to this interview question:

Meta tags are important in SEO because they provide search engines with essential office 365 database information about a web page's content. The most important meta tags are the title tag and the meta description.

The title tag helps search engines understand the page's topic and is often the first impression users see in search results. The meta description provides a brief summary and encourages users to click through to your page.

Well-optimized meta tags can improve click-through rates and contribute to higher rankings.