Even large companies that invest millions in SEO annually cannot maintain their SEO rankings for certain key phrases. Therefore, you should avoid working with companies that guarantee specific keyword rankings.
Permanent rankings without maintenance
Some SEO services claim that once high rankings are achieved, they will remain stable indefinitely without further SEO efforts. This claim is simply [not] true.
SEO is an ongoing process. Search engines frequently change their ranking systems, nurse database and competitors continually refine their SEO strategies.
SEO maintenance , such as updating content and improving website performance, is crucial to maintaining rankings over time.
No agency can guarantee SEO rankings because they cannot control Google's ranking algorithms.
Why there are no SEO guarantees
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