Pinterest is a social media platform that you don't hear much about. It is more of a platform for a specific target group, but that doesn't make the site any less interesting for marketers. Because did you know that Pinterest is more than an online pinboard and offers opportunities to get more traffic to your website or webshop?
When you think of Pinterest, you immediately think of collecting beautiful pictures, divided into boards. Recipes, holidays, interior, cars, photography… Name a category and you will definitely find something about it on the platform. But why is it interesting to be active on the platform as an entrepreneur?
Pinterest is a visual search engine where you can find all sorts of things. Of course, this is b2b email list in the form of visual content, but behind that content are often links to the source where the image is located. A good way to generate more traffic to your website and end up higher in Google's results. In addition to more traffic to your website or webshop, you increase your brand awareness.
How popular is Pinterest?
Pinterest is certainly interesting to delve into as a marketer. Did you know that the platform is incredibly popular? If this was not clear to you yet, then the infographic below from Vizion Online is very interesting. The visual shows that almost three quarters of the users are women and two thirds are between 18 and 49 years old. On average, around 2 billion searches are performed on the website every month. More than half of the placed links (pins) are about brands and products. The category 'food and drinks' is particularly popular.
Tips for getting the most out of Pinterest
Want to get started with Pinterest as a marketing tool? This infographic provides eight tips to get you started successfully. Think about creating a business profile, so that you have more functionalities, and setting up your profile. But also how you can ensure that your content can be placed and shared on the platform without any problems.