In any case, your LinkedIn company page remains important. It gives your company, big or small, a face and the opportunity to advertise. In addition, various functions have been added for company pages. Read more about the trends and new functionalities in 2021 here .
In addition to the new functionalities for company pages, personal LinkedIn profiles with the LinkedIn Creator Mode and the associated Cover Story also received an upgrade. With this you can transform your profile picture into a personal 20-second pitch for potential employers, clients or colleagues. Here's how to do it .
Success on LinkedIn
Of course, a strong profile alone is not enough. Marjolein Bongers shares 10 important tips for special lead business success and 10 concrete tips for power posts on LinkedIn . Another tip: in our podcast HelloMasters we spoke to LinkedIn boss Marcel Molenaar about the secrets of the platform .
In a row:
101 LinkedIn Company Pages Under the Microscope [New Research & Benchmark]
LinkedIn in 2021: 4 trends & 7 new features
LinkedIn Creator Mode: What is it & How to Enable it?
LinkedIn Cover Story: Bring Your Profile to Life [New Feature]
How to Write a Cover Story? 9 Steps to the Perfect LinkedIn Video Pitch
10 Must-Know Tips for LinkedIn Success
How to create power posts on LinkedIn [10 concrete tips]
LinkedIn boss Marcel Molenaar on the secrets of the platform & why he connects with strangers
TikTok
Whatever you think of it, TikTok is big. It became the world’s most downloaded app in 2020. And in July, the platform became the first non-Facebook-owned non-gaming app to reach 3 billion downloads .
In the Netherlands, the app is also one of the fast climbers, as we already saw in the social media research for 2021. Both the number of users and daily use increased enormously. Short form video is hot. Although… TikTok once consisted of videos of 15 and then 30 seconds, but since last month it has also been possible to upload videos of up to 3 minutes. And tests are being done with videos of 5 minutes (and longer). A logical step that brings TikTok closer to the competition from YouTube and Facebook and creates more space for advertisements.