In highly competitive industries, it’s not enough to have a strong online presence; you need to rank above your competitors in search results to have any chance of attracting potential customers to your sites. According to BrightEdge, 68% of all online experiences begin on a search engine, while 53.3% of all web traffic comes directly from organic search, demonstrating the importance of SEO as a traffic driver.
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In these highly competitive fields, where multiple players are vying for the same attention, a high ranking on Google or another search engine can be the difference between success and failure.
Furthermore, rankings on the first page are of particular importance. A study by Advanced Web Ranking reveals that the number one result on Google gets a CTR of 31.7% and that the entire first page captures more than 75% of clicks. Therefore, SEO for ranking and visibility have to be essential investments for a business in its respective marketing efforts, helping the company increase its reach against emerging competitors.