This first stage refers to the moment when customers discover your brand's product or service. This initial contact may have occurred through an organic search, through social media, or through a recommendation.
The goal of this phase is to convert the user into a lead to begin forex database building a connection between them and your business: here, associations are created between their needs and your products.
Acquisition
At this stage, the process deepens. Customers gain more knowledge about your services through visits to your website, offers, or conversations with your sales team.
Conversion
By now, your customers are already familiar with the product, but they haven't yet purchased it. Your actions should be sales-oriented. This can be achieved through traditional strategies like telemarketing or through a digital approach with landing pages and social media campaigns.
Growth
It's not enough to achieve conversions : you need to get your customers to buy your company's products and services. When a sale is finally made, actions focused on deepening the relationship with the consumer begin.