5 Effective Email Collection Tactics with Examples

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Now that you know the different website visitors to collect email addresses from and the tools to use, let's take a look at how it actually works. Here are some notable examples of email address collection in action:

Event Registration Forms
Typically, around 30%-50% of people who register for webinars actually attend. The average webinar conversion rate is 55% !

Event registration forms are perfect for registering attendees for virtual events. The forms collect attendee contact information, including email addresses for registration. You can then send them updates and information about upcoming events.

Beau Eckstein's free webinar registration form is a great gambling data turkey example of lead generation. It promises valuable content while requiring email addresses for registrations.

Event Invitation Forms

Image via Eventbrite

Lead magnet
A lead magnet is a valuable item you offer for free in exchange for an email address. It could be an e-book, a guide, or a free sample.

People love receiving useful things, so this is a great way to get their email addresses.

HubSpot's free email marketing planning template download form is a great example of a lead magnet. It's simple: offer a valuable resource in exchange for just an email address.