You'll need to have an understanding of your target audience and how they search for the products or services they need.
The first step in the keyword research process is to look at website analytics lawyer database to see which ones are already attracting organic traffic and which ones have the highest conversion rates.
This serves as a starting point when doing keyword research.
The next step is to use a trusted keyword research tool like Google AdWords .
The correct way to conduct keyword research is to go through the website's page and brainstorm possible keywords.
With the Keyword Tool, you can connect keywords to generate a list of relevant keywords that reflect the content and goals of that specific page.
The best keywords aren't necessarily those with the highest search volume, as these are often also the most competitive.
Therefore, it is recommended to use a combination of high-volume keywords with intermediate-volume, but more specific, keywords.
Keyword research also involves analyzing the keywords targeted by competitors' sites and determining how frequently they use them to capitalize on them.
If your website is targeting a local market, it's recommended to conduct keyword research at the national level first: people primarily search for local businesses.