Instagram allows three size formats to create ads in your stories:
Square (1:1)
Landscape (1.91:1)
Vertical (4:5)
A minimum resolution of 1,080 x 1,920 pixels is recommended. If bc data singapore necessary, you can lower it to 600 x 1,067.
Other specifications to keep in mind:
Creative image
File type: .jpg or .png.
File size: 30 MB maximum.
Duration: Images are displayed for 5 seconds by default.
Creative video
File type: .mp4 or .mov.
File size: 4 GB maximum.
Duration: up to 15 seconds.
Supported codecs: H.264, VP8.
If you adhere to these sizes and all the specifications for your images and videos, you'll achieve functional ads that generate a positive impact for your business.
How to Use a Lookalike Audience?
A Lookalike Audience, also known as a similar audience, is a feature offered by various advertising platforms to create audiences whose user profiles are similar to those that make up the segmentation you already use for your ads.
An effective way to prevent potential customers who aren't familiar with your brand from slipping away is to use custom audiences. With Lookalike Audiences, you can target Instagram users for whom you already have some data, based on the following categories:
Customer file. This includes email addresses, phone numbers, or any other information collected from potential customers.
Website traffic. People who visited your website, blog, or a specific landing page.
App activity. These are users who have interacted in some way with your app.
Engagement. Users who show engagement with your content on Instagram or Facebook.