Eye-tracking data analysis involves examining a number of metrics, including heat maps, eye movement charts, and dwell time. Heat maps provide a visual representation of the areas of a website that attract the most attention, while eye movement charts show the order in which users scan a page and how long they focus on each element. Dwell time measures how long users spend looking at a particular element, which can provide insights into engagement and comprehension.
Eye-tracking study results can provide valuable rich people database information to improve website design and usability. By identifying areas that are difficult to understand or attract users’ attention in an unintended way, web designers and marketers can make targeted changes to improve user experience and achieve their business goals. Thus, eye-tracking techniques become a very effective tool for analyzing website user behavior and optimizing websites for better performance.
In the increasingly competitive digital era, understanding website user behavior is crucial. One of the cutting-edge techniques that can answer this need is eye-tracking. By tracking users' eye movements, Pusmin gains valuable insights into how they interact with websites and identifies areas that need to be optimized.
Eye-Tracking Data Analysis
After collecting eye-tracking data, Pusmin uses various methods to analyze it. Heat maps, colorful visualizations that show the most frequently viewed areas, provide an overview of user focus. Timeline charts, on the other hand, reveal the duration and order of user attention on different elements. Engagement metrics, such as dwell time and click-through rate, complete the analysis by measuring the level of user engagement.