Which four marketing automation trends will be important in 2023

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There is no doubt that marketing automation drives business growth. In numbers: Companies that use marketing automation achieve a 451 percent increase in qualified leads . Marketing automation tools increase lead engagement, improve sales activities, and increase marketing alignment and productivity.

Marketing automation software helps companies improve the customer experience and improve a variety of marketing activities, including email marketing, content marketing and search engine optimization (SEO). This optimizes the customer journey and marketing strategies. Marketing automation also enables companies to better identify and retain the desired customer group, increase brand awareness, strengthen customer loyalty and make the relationship with their customers more resilient overall. All of japan business mailing list this ultimately leads to recurring and higher business revenue .

Marketing automation is worth it: The market size for marketing automation amounts to a turnover of 5.2 billion US dollars in 2022. By 2027, it is even predicted that sales will be more than 9.5 billion US dollars. However, with such a high-growth market, it is crucial to know the latest trends so that even small companies can benefit as much as possible from current developments.

Find out more about the marketing automation trends that will be important for you in 2023. And what is the current state of marketing automation?

Marketing automation tools help you better understand your prospects' needs and specific problems by tracking their engagement with your website, emails, and content. Your messaging and services can evolve, improving engagement, and you can see and monitor this in the metrics in your marketing automation software. Plus, you can leverage the input you get from sales and customer service engagement. This helps you gather insights into your audience's needs by identifying trends in questions and problems.