And we want to be, in some way, part of them. of the few things that can hold a person's attention for hours today. Storytelling is the most powerful tool we have to combat noise. Donald Miller In fact, neuroscientists say the average human spends more than 30% of their day daydreaming… unless they're reading, watching a movie, or listening to a story.
Storytelling is a tool that all entrepreneurs and albania mobile database business owners should take advantage of . Not only in our marketing plan, but also to think about the company's mission and vision. And even to reformulate our business strategy. As English author and speaker Simon Sinek says in How Great Leaders Inspire Action , his famous Ted Talk , “people don’t buy what you do, they buy why you do it.
Storytelling and business But what is storytelling ? Basically, it is a content marketing technique , whose main advantage is the ability to generate empathy with the audience based on our own story. “Since I started in business with Student magazine , I have been fascinated by the intersection of storytelling and entrepreneurship ,” says Richard Branson in this blog post.