In fact, social media represents a separate consumer trend. They are great allies for companies in generating leads , strengthening relationships with the public, better understanding them and analyzing how the competition is acting.
All of these actions are possible on social media and a large part of the market has already understood this message. A restaurant, for example, that starts posting photos of its beautiful dishes can certainly attract more visitors to its establishment. In addition to being a powerful marketing tool, the cost of using it can be very low.
5. Shared consumption
A few years ago, owning certain goods was not only a necessity, but also a symbol of status. Anyone who didn't own a car was seen as someone who hadn't achieved success, and the incentive to have the vehicle of the year, from the most innovative brand, was constant.
Today, that has changed! Using a car is more important than simply having it. People have realized that keeping a car parked in the garage is nonsense if they can only pay a good price when they need to move around with the vehicle.
This concept gave rise to companies that stand out today, such as Uber and Airbnb. The former is the world leader when it comes to transportation, and does so without having a single car in its fleet. How is this possible? By combining supply and demand, connecting the person who needs transportation with the driver who has a car and wants to make money from it.
If you do the math, you’ll see that in many cases owning a vehicle is more expensive than sharing one when you need it. Taxes, maintenance, fuel, vehicle value… all of this can be put aside and you won’t have to pay a fortune when you need the service.
On the other hand, the company offers a source of income for those who want to work, with full control over their service. The driver knows how much he will earn and the number of trips to be made per jamaica mobile database day is up to him.
In the case of Airbnb, the scenario is similar, but in the hotel market. This brand is also a leader in its niche and does not have a single hotel. Just like Uber, it has combined supply and demand with fair prices and a good experience for both parties.
The brand's idea is to get property owners to offer their spaces for rent to customers. People can stay in different countries and cities for a lower cost than in large hotels with bulky structures.
These two examples help us understand how the powerful trend of shared consumption is already changing our habits and still promises major changes for the future.
The main message is that better than having (possession) is being able to use (access)!
6. Mobile consumption
You probably have some kind of shopping app, whether it's for transportation, like Uber, or food, like iFood. More and more large direct-to-consumption companies are investing in their own apps to sell products to the public.