So if you think you have potential agents shouting your company's name from the mountaintops, here are a few things you can encourage them to do:
Write a product review for an item they purchased;
Participate in a case study/testimonial on your website or social media;
Talk about your brand in the review space on social media platforms;
Participate in an upcoming event;
Refer a new client directly;
Respond to a comment about your company on forums, opinion platforms and social media.
Why is Advocate Marketing important for your business?
By now you have a clear definition of the methodology, who can be a brand advocate and you probably already see why this is important for your business.
However, here are just a few reasons why advocate marketing qatar mobile database needs to be a major inclusion to your business and marketing strategies:
Increases brand visibility organically : As mentioned above, advocate marketing contributes to brand growth in a more natural way. Instead of spending thousands on advertising alone, you have agents spreading your company’s message with little effort. Depending on the size of your company, this can be an exponential increase;
Shows how great your products/services are : Since people trust acquaintances more than corporate messaging, your brand becomes more valued. People trust customers over corporate leaders, and they also trust the perception of employees who share educational content, industry content, and work culture. These combined will generate more business, attract the interest of top talent in the market, and more people who want to use your organization’s products or services.
Media and publications get noticed more : When more people talk about your brand, publications and news agencies get noticed. Now your company has more opportunities to be mentioned in articles or news stories naturally. This opens your brand to even larger audiences and increases the reach of your digital marketing;
Advocate marketing agents have a broader reach : Their focus helps your company generate more business. Here’s what sets brand advocates apart from the crowd: Advocates are three times more likely to share brand information with someone they don’t know;
Frees up time for other business initiatives : When you have an army of employees and consumers constantly sharing your brand, it frees up time for your company to focus on other aspects of your business. Marketing may have more time to experiment with new initiatives, executives can focus on new divisions, PR teams can spend less time on paid channels or deal with less negative news, and more.
However, before focusing all your efforts on advocate marketing agents, your company's culture, product/services and environment need to check a few points:
If your culture is bad, why would employees advocate on your company's behalf?
If your product or service is terrible, why would some consumers want to share your company positively on social media?
Your company needs to create a trusting environment that encourages employees to be proud to share your brand’s values and quality. Just as your product must be good enough to make consumers want to talk about it.