How Facebook Ads Works

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To date, Facebook Ads is based on several principles. It is important to remember that Facebook, like any other platform, evolves . What is valid this year may not be valid in the following years, but knowing how it works is useful for your current campaigns.

Here are the dynamics on which Facebook Ads is based:

Auction mechanism : ads south africa cell phone number list compete with each other to be shown to users taking into account a relevance score that depends on various factors such as the quality of the ad, the maximum bid you are willing to pay for each result (bid) and the probability of conversion;

Conversion Funnel : It is essential to plan a marketing strategy based on your desired goals and create specific campaigns, ad groups and ads for each stage of the customer journey, from awareness, to consideration, to action;

Appropriate targeting : You need to carefully select your target audience using demographics, interests, behaviors and actions performed on your website or app thanks to the Facebook pixel;

Adequate and effectively distributed budget : it is important to establish the amount to invest based on the desired return on investment (ROI) and to optimally divide the budget between different campaigns, ad groups and ads;

High-quality and relevant content : It is crucial to create ads that capture the attention and interest of users, using text, images, videos and formats appropriate to the message and the offer proposed.

As with any strategy, it is important to know the rules of the game so you can plan your moves accordingly.