5 tips to boost your business with the help of Facebook

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Why advertise on Facebook? The platform’s universe of 83 million users — that is, 41% of the Brazilian population — allows you to find those who matter to you.

It is for this incredible amount of connected people that you can create relevant information about your company and also improve your business margins. To help you, we have here Patrick Hruby , Facebook's director of business for small and medium-sized businesses in Latin America. Check out his tips:

1. Create a page
Your Facebook page is an active extension of your business. It’s an effective way to build relationships with the people who really matter to you. Remember that your page will contain information about vietnam telegram data your business, so make sure your opening hours and contact details are always up to date. Don’t forget to include a brief description of your business and the services you offer. Your page is your channel of communication with your fans and potential customers, so it’s worth letting them know about any changes or updates.

The profile photo should preferably be of the company's logo or character to give more credibility to the page. As for the cover photo, you can be more creative, with more updates. Take advantage of this space to post beautiful photos of your employees, work team or, as a last resort, your products.

Try to be as social and human as possible!

2. Interact with your fans
It is very important to be authentic in your messages and respond to those who ask for information about your business. Remember that your work does not end when you post something, but rather begins when you interact with your customers on the platform .

3. Create posts with photos and videos
Posting great photo or video content is an easy way to get your business noticed on Facebook. Posts like this tend to get a lot of engagement — and are more likely to be shared with others, further increasing the reach of your message. Another idea is to create a photo album with images of your products so people can view them before they go to your store. But be careful : put yourself in your customers’ shoes and think about whether you would want to receive the post you’re creating.

A steady pace of posts in the days leading up to major events can help keep your brand on the tip of your customers’ tongues. However, a common question is about how many posts to post per day. The answer: there is no set number.

If you have the resources, it is recommended to post once a day, but you can increase the number and see how your fans interact with each post. The same goes for the time of day. All of this information is available in the Page Info tab of your fan page. Highlight your best features, but don't limit yourself to self-promotional posts .

Also consider posting content that gives people some kind of extra value. For example, you could highlight other cool businesses in your area or share interesting content related to your business. Watch this VIDEO TO SHOW what I’ve said here.

4. Try a Facebook Giveaway
For small businesses, posting special offers or discounts is a great way to offer even more value to your customers. You could start by offering a discount to those who mention Facebook when they visit your store. Or, if you’re looking for a wider reach, Facebook Offers makes it easy to distribute promotions to people beyond your fan base. It also helps people redeem your offers, since when they click on your promotion, they’ll receive an email with all the details they need on how to take advantage of it.

5. Boost important posts
You can ensure that the right people are impacted by your posts through boosted posts. To do this, simply use the targeting tool and define the characteristics of the people who are interested in your business. Boosting posts helps you reach an audience — beyond your fans — more precisely. Simply enter the amount you want to invest and Facebook will immediately tell you how many people your post will reach. For example, you can target your posts to people who live near your business. This can be a great way to reach people while they are out and about. The tools also allow you to target by age, gender, interest groups, and more.