Build an optimal PPC campaign budget

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Setting the right budget for a PPC campaign is not easy. Of course, if you have been running a PPC campaign for some time, you have tried certain methods that work. But that is not enough.
Marketing is a very volatile environment, and what worked perfectly well before may not have such great results tomorrow. The competition is also awake and it may happen to you, especially in a luxembourg phone number data highly competitive environment, that one day you will find that your PPC campaigns are not earning as much as you would have imagined. In marketing, you should never rest on your laurels and be lulled by momentary success. Your campaigns need to be constantly monitored, evaluated, tuned and tested new methods that will guarantee you an edge over the competition.

How to set a PPC campaign budget
Changing campaigns on the fly can be problematic, as you can ruin something that is working well and making money. Therefore, you should always test new things only on parts of your marketing and PPC campaigns , so that the damage in case of failure is not too great. But how much money should you allocate to individual parts of the campaign, or how to divide the PPC campaign budget, to minimize risk , but at the same time ensure that the individual parts have enough funds to operate?

The ideal solution in this case is the 70/20/10 budget rule. Of course, this formula may not work for everyone, so you should not take it as dogma, but rather as a guideline to help you set your PPC campaign budget for the next period.