Freelance Copywriter: How to Select One

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You already know that the quality of the content you publish on your website is a very important factor for the organic positioning of your company on Google . And although it may seem like you can just sit back and become a writer, there are many aspects that you should take into account when sharing a blog on your website, such as:

That responds to your client's needs.
That provides value and knowledge.
Make it easy to read. Remember that on digital platforms, the reader's time is new zealand business fax list money. If the article is too difficult to digest, they will discard you and start reading another one.
That complies with the rules of grammar and spelling
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Now, you might be wondering, do I have time for all this? Well, yes, this question is very important because the time that has to be invested to write a quality article, taking into account the research, digesting the information, sitting down to write, optimizing it so that Google places it on the results page, among others, is quite a lot, but don't worry, there are several ways to achieve your goals and one of them can be to have a freelance writer who guarantees you grammatically correct texts, easily assimilated by readers and interesting for users.

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Perfect, we have already found a solution, but another question arises: Who will be the ideal candidate? What profile should they have? What studies should they have? And many other questions may arise, however, without a doubt the first thing you should ask yourself is whether you need a specialized freelance writer, or a generalist one , and the answer will depend directly on what your business or brand is about. We always recommend that, although they do not have to be an expert, they should have an idea of ​​the subject they are going to write about, at least of course, that the subject they are going to write about is very technical and you need a specialist in the subject.


But what is the general profile of a freelance writer?
According to the Hubspot blog in Spanish, the profile of a writer  

“This is for people with a background in journalism, audiovisual communication or philology, capable of writing texts that are interesting, valuable and attractive to the company’s potential audience. Although there are many writers who offer their services as freelancers, it is advisable to incorporate one of these professionals into the staff when the content department begins to function. On the other hand, and in order to achieve the best results from the assigned tasks, the writers should work side by side with the company’s experts, since, as a general rule, they have greater knowledge than the journalist. The latter’s job will consist of presenting the content provided by the specialists in the most attractive way possible.”
Keys to Choosing a Freelance Writer
Other key points you can take into account when choosing a freelance writer for your blog are the following:

Experience.
A freelance writer who has already had experience creating and publishing online content will be highly valuable as part of your team. Keep in mind that web copy requires a specific format that differs greatly from that of printed text, so web copywriting experience will help you get your word in edgewise faster.