Textual content includes written information on websites

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socialmediamarketing
Social media, such as Facebook, Twitter, YouTube, Snapchat and Instagram, is a great way to connect with a target audience. These platforms make it easy for consumers to learn more about products and services.

Social media also helps brands learn what their customers want, and to distribute information about new products and services.

About 70 percent of people in the United States use social media, according to Pew Research Center; Statistica says that about 45 percent of the world’s population uses social media.

Facebook and YouTube are the most widely used among internet users. Approximately 54 percent of social media users utilize social media to research products by:

visiting a brand’s social media page
“liking” or following a brand on social media
using the “share” button on a brand’s website
clicking on a brand’s promoted or sponsored post on social media.
Global users spend an average of 2 hours and 22 minutes on social networks and messaging. Social media marketing taps into this widespread use.

Nearly 90 percent of marketers use Facebook in their marketing campaigns, according to Sprout Social, and about 75 percent of marketers will use Instagram in 2020.

Ninety-five percent of business-to-business (B2B) marketers use LinkedIn for organic content marketing and for good reason – the platform is 277 percent more effective than Facebook for generating leads.

Social media marketing involves the use of social media to attract and engage potential and existing customers, bloggers, employees, journalists and anyone else who uses social media.

Specifically, social media marketing activities include posting texts, images, videos, and other types of content, as well as utilizing paid social media advertising.

The approach seems to be working – about 73 percent of marketers think their social media marketing efforts have been “somewhat effective” or “very effective” for their business.

Positive customer experience on social media is essential. A whopping 71 percent of customers who have a positive social media experience recommend the brand to their friends and family.

Social media marketing is one of the best ways to promote positive customer experiences.

Using the hashtag #socialmediamarketing helps marketers find information on using keywords on social media channels, tips on using social media to market products and services, new social media platforms.

4. #content
“Content is where I expect much of the real money will be made on the Internet,” wrote Bill Gates in his 1996 essay entitled “Content is King.”

Content still reigns today because it educates the audience about a product or service, improves rankings on search engine results, and drives social media strategies.

Content also brings traffic to a brand’s website from different website through external backlinks.

Content often means different things to different people, but at its core, web content is the textual, visual, or aural “stuff” that occupies a web page.



blogs
long-form content
case studies
white papers
ebooks
Visual content includes:

graphics
infographics
videos.
Content can be informational or experiential
Informational content is practical and functional.

Experiential content is anything that adds value to the visitor’s life by denmark cell phone number list making them feel emotional or inspired to take action.

In other words, the content makes a memorable impact on the consumer.

While it is important to populate a website with content, slopping up crummy content can create a terrible experience for the customer.

Bad content is boring, stuffed with nonsensical keywords and obsolete or incorrect information, peppered with product names, and contains spelling and grammar errors.

To avoid creating bad memories with consumers, many companies and organizations are outsourcing at least one content marketing strategy.