18 Digital Marketing terms you need to know as a marketer

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Digital Marketing terms make life easier for a marketer. Knowing the exact concept of what you are trying to implement will help you to understand what that is about, and make your life easier when you are looking for tips and good practices. But there are so many of them that it is easy to get lost.

That’s why we decided to set up a guide with Digital Marketing terms every marketer should know, along with their definitions and applications.

Check it out!

1. A/B Testing
A/B testing is a resource used by companies all around the world to understand what clicks with their audience and why.

team develops two different ideas and test them randomly among users of germany cell phone number list a website or application.

With A/B testing it is possible to understand what resonates and delivers the goals of a campaign. That knowledge should be well documented so it can be used in future iterations of a product, service or software.

2. Ad Blocking
Those who promote a lot of pay-per-click ads are probably familiar with this term, but some of you might not be. Ad Blocking is using software to block ads while you navigate the web.

Ad blockers have drastically changed the way marketing is done in companies. Banners and word ads had to rapidly be replaced by content so that a brand could still be able to reach customers that use these kinds of ad blocking tools.

According to Social Media Today, at least 30% of all users have at least one ad-blocking tool and recently even companies that profit from ads, like Google, have launched their own versions of ad blocking software.

3. Advertising network
Everybody who promotes a product or service on the internet should be familiar with the idea of an advertising network.

The term simply refers to a collection of places that have open space for other companies to advertise in.

4. Alt Text or Alternative Text
Uploading an image to a content management tool like WordPress?

You will see that among the boxes given as options to complement that content one is labeled “Alt Text”.

Alt Text is any kind of complementary text that shows when images can’t be displayed.

The alt text caption usually describes a picture, being used both to help with Search Engine Optimization and accessibility as the texts are often read by speech tools used by people whose vision is impaired.

5. Autoresponder
Thinking of automating part of your company’s marketing efforts? Then you will be hearing about autoresponders.

An autoresponder is a tool that can, automatically, answers an email message with a predefined response.

It also can be used in marketing, to let a client know that their submission at a website was successful.

6. B2B and B2C
B2B and B2C are two terms that are often used to differentiate a business from another.

The first one means Business To Business and refers to the companies that primarily focus their efforts on reaching other companies.

Their core business is focused on offering solutions that individuals might not need.

The second means Business To Consumer and refers to every company that markets directly to individuals.

It is important to understand that a company can do both. Good examples are brands like Apple and Samsung that sell directly on their websites and stores for individual consumers, and also to companies who use their equipment on their operations.

7. Banner blindness
Since banners became a thing and dominated the web our brains have adapted to them. Marketers have coined the term “banner blindness” to refer to that adaptation.

Banner blindness is when a person is capable of browsing a web page without even noticing the ads available in it.

Often banner blindness is a result of the standardization of online advertising.

As ads are more commonly placed in the same spots every single time banner blindness kicks in once we get used to those patterns.