Why is landing page design so important?

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It gives the visitor an important first impression: Your website design is the first thing a visitor sees on your site. It has a huge impact on how they perceive your brand in the future. An outdated or unusable design can only increase one traffic metric, and that is bounce rate.

2. Quality design builds your credibility: It’s not easy japan phone number data for a customer to trust a business with a poorly designed website. With a quality, easy-to-use design that makes it easier to navigate the page and improves the user experience, visitors tend to stay on your site longer, giving you more opportunities to convert.

3. Design gives you an edge over your competitors: Regardless of the industry you operate in, it is virtually certain that your competitors have long been taking advantage of quality design. If you are not keeping up with them, or better yet, you are losing customers who are buying from your competitors instead of from you.

4. Improves the performance of marketing campaigns: Marketing and landing page design go hand in hand. When visitors click on your ad, they are already in the stage of considering purchasing your product. The design of your landing page then determines whether they remain interested or move on to a competitor. Websites with intelligently designed landing pages, intuitive navigation, and thoughtful architecture typically have much better conversion rates.