A complete guide for beginners - find out how to use Gmail to effectively promote your business.
Google offers a wide range of different types of PPC campaigns and is constantly developing new features for advertisers, so it can sometimes be difficult to decide which campaigns and ad placements are best for your business, especially if your advertising budget is limited.
A PPC channel that your marketing mix can hardly do israel phone number data without is advertising on Google search results . However, if you have a larger budget and the ability to create compelling creative for PPC campaigns on the content network, your ability to reach potential customers will be much greater. You will be able to expand to campaigns on Gmail, Discovery, Google Shopping, and on thousands of third-party sites that are part of the content network .
PPC advertising in Gmail
Let's take a look at one of the lesser-used marketing channels, Gmail PPC advertising , which allows you to expand your reach and show your ads to new potential customers. We'll walk you through campaign settings and share tips on how to take advantage of the different targeting options Gmail offers.
Advertising creative
Before you start creating a PPC campaign in Gmail, you need to create adequate ad creatives . This is because Facebook knows a lot about its users . If you can target your audience correctly, you can use this to reach a lot more people using so-called lookalike audiences. Facebook's algorithm analyzes your existing audience and selects other potential customers for your products who are similar to your existing ones. This increases the reach of your ad many times over.