Mistakes when creating a customer profile

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Not creating a customer profile. This is one of the most obvious mistakes that leads to sales managers not understanding the pain of their customers, and marketers creating non-targeted advertising campaigns, and the budget is wasted.

Solution : analyze the target audience, be sure to record it in writing.

General description. A custome rsingapore mobile database profile is a detailed description of a person’s characteristics, their pain, needs, hobbies, and other characteristics that we do not highlight in the general description of target audience segments. Details are important for an avatar, not generalizations.

Solution: describe the person’s characteristics in more detail, add more personal information, and write down hypotheses for testing.

Too narrow segments and a large number of avatars. A common mistake is when many segments are highlighted, as well as several customer profiles for each. This can cause confusion when answering the question “who is our client?” As a result, the focus is blurred.

Solution : First of all, identify several common segments and focus on them (note that we are talking about one product here. If the product line is wide with a large number of fundamentally different goods or services, the segments for each of them can be different). If you see that the characteristics are duplicated, feel free to combine them into one segment. In the future, you can expand the list. Also, do not forget that ideally one segment = one portrait.

Do not supplement the client portrait. One of the typical mistakes is not updating the data. The market changes, as do the needs and pain points of your clients. To always be on trend and know the needs of your clients, you need to regularly update information on your target audience and the client avatars themselves.