A press release can significantly contribute to brand promotion, attracting attention to new products or services, and creating a positive image of the company. In addition, press releases posted on trusted sites have a positive effect on the link profile of your site, improving its position in search engines.
Let's get to the point: what is a press release?
Concept and purpose . A press release is, in simple terms, an informational message that a company or organization independently distributes among representatives of mass media sources and platforms (journalists, editors, bloggers, etc.) to cover an event, news, or announcement. Think of a press release as a news article written by company employees. Usually, the writing of releases is entrusted to the PR team. In it, you talk about an event that, in your opinion, will interest the target spain cell phone number list audience. But, in addition, a competent release should ideally interest the press and contain enough information so that an employee of a news resource can compose material for publication based on it.
Press release objectives . The primary objective of a press release is to attract the attention of the target audience to your company, significant events, product or service. A company can also send out a press release to:
announce the launch of a new product;
share research results;
announce an award or other achievement;
comment on a current topic related to her industry;
correct incorrect information disseminated by any news resource.
The Benefits of Press Releases in the Age of Online Media
In today's world, where a lot of information is available to everyone, it may seem that press releases have lost their relevance. But this is not so. Press releases can and should still be used as a tool for promoting business in the online era. Moreover, according to last year'sresearch, it is press releases that still remain the main source of inspiration for most journalists.