Make sure your team understands the campaign’s goals and is prepared to share this information internally. Each member should be aligned with the mission and know what actions to take to support the campaign’s visibility and impact. Set a Realistic Budget Finally, an often overlooked aspect is budget. Setting a realistic budget for your campaign is essential. Consider allocating funds for content, advertising, and possibly physical or virtual events. Make sure your budget reflects both the cost of the initiatives you have planned and the revenue you hope to generate in return.In a world where competition is fierce, standing out is essential, especially for EdTech startups. Thanks to a carefully crafted email marketing strategy, we managed to increase one such startup’s revenue by 45x in just 9 months .
This case study highlights the specific techniques and approaches that helped achieve such an impressive result, demonstrating the power of well-executed email marketing . Get ready to discover how a combination of personalization , engagement , and targeted strategies led to this resounding success. discover how an email marketing strategy helped an edtech armenia cell phone number list startup increase revenue by over 45% in just 9 months. learn best practices and essential tips to boost your own online education business. In this article, we’ll explore how an EdTech startup managed to increase its revenue by 45x thanks to a carefully designed email marketing strategy. could transform passive prospects into loyal customers. This article will detail the key steps of this transformation as well as the results obtained.
Table of Contents Analysis of the initial situation The startup in question, although promising, was struggling to meet its sales targets. At the time, only 5% of its revenue came from email marketing. The majority of prospects were interacting with the brand without ever realizing their purchase intention. So the marketing team decided to take proactive measures to change this situation and exploit the untapped potential of email marketing. Developing a personalized strategy To multiply revenue, we started by establishing a targeted email marketing strategy that focused on several areas. We segmented our audience based on their behavior and specific needs, which allowed us to design tailored messages. This personalization led to significantly higher open rates and click-through rates .