Influencers with their audience of several tens of thousands of subscribers can bring you good traffic, increase conversion and promote your brand.
Thus, TapInfluence recently found that, on average, advertising with bloggers pays off 11 times more than standard digital advertising methods. The study also showed that the absolute majority of subscribers trust the recommendations of opinion leaders – about 95%.
Many people believe that promotion singapore mobile numbers through bloggers costs quite a lot. However, in reality, you won’t have to part with huge sums to advertise with influencers.
There are also less popular leaders whose audience consists of several thousand subscribers who trust the content authors. So all that remains is to simply find an influencer whose advertising will bring the maximum effect.
Add video content
People perceive information in video format very well. According to scientists, the human brain processes data from a clip or photo 60,000 times faster than from text. Thus, the Eyeview Digital company published statistics according to which the use of video in advertising increases conversion, bringing it to 80%.
Video content
Here are some tips on how to use this data format to improve your social media conversions:
Post short and catchy videos
Users quickly switch from one piece of content to another. Fewer users will watch a long video. Shorter content is more effective at increasing conversion, so try to create interesting clips with a short duration.
Insert the application form at the beginning of the video
Many people don't even realize that you can get leads directly from videos. However, you can insert a form directly into a video. For this, you can use Wistia Turnstile, for example.
Publish video reviews
A visual description of personal experience inspires more trust in a potential client. Many often rely on reviews from other people when buying a product or ordering a service. To attract customers, post video reviews. A story about the experience of working with your brand will inspire trust in the company and motivate other users to place an order.
Post user generated content
Subscriber content can also help increase conversion on your blog or target site. This can be done by simply posting photos and videos recorded by customers, their testimonials, or reviews of your products.
Thus, according to statistics, adding product photos posted on Instagram by customers can increase conversion by almost a quarter.
The whole point is that publishing user content makes the brand and product look real. Other followers and potential customers feel that you and the product are real, and that different people use it.
9 Secrets to Increasing Applications from Social Networks
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