Of course, any and all government relations strategies need to take into account the political context that exists when making (or not making) decisions. In the specific case of fertilizers, there was certainly a preference for imported inputs, whether due to the better price, better quality or some other reason. The important consideration here is to seek to understand how the national production sector can be better prepared to face a similar situation in the future. And, naturally, how the IGR professional can be aware of international events, seeking to identify possible repercussions and have, whenever necessary, a mobilization plan for possible crises.
It gives rise to a larger and more transversal debate for companies, both national and multinational, and to which government relations professionals must also be aware: the need to pay attention to ESG (environmental, social and governance) standards and criteria. In fact, since this is a conflict taking place in Europe, the recent proposal for a directive that proposes corporate due diligence on large companies in the European Union makes the topic even more relevant, including for Brazilian investors.
With increasing pressure on companies to present their plans and uruguay mobile database actions for more responsible business conduct, war is becoming intertwined with business. No company wants to be accused of financing a conflict or of being consistent with actions taken against civilians. Shareholders are demonstrating that sanctions will go beyond the government level and into the private sphere. Several companies, from various sectors, have already announced the end of operations in Russia or the termination of their activities with Russian partners. The message is clear: it is more important to maintain a safe, fair and human rights-respecting business environment than to keep businesses operating, even if this means financial losses in the short term.
It is therefore possible to expect that the debate on the incorporation of ESG standards by companies will be increasingly present. Consumers are more aware and companies need to respond accordingly. Government relations professionals need to keep up with this demand. They need to understand how their company or sector can get closer to international best practices and incorporate them into their daily routine. They need to invest in training and knowledge, and they need to discuss the subject. This is especially necessary for this mindset to go beyond the walls of the private sector and reach decision-makers. In this way, we can imagine a future reality in which conflicts, such as the one we are currently witnessing, can be managed, mitigated, or even prevented and avoided before they become a reality.