What is public relations marketing?

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Image of an Instagram creator profile from photographer and director Justin Bettman.
Features of an Instagram creator account
Instagram creator accounts give you access to tools that personal accounts and even business accounts don’t necessarily have access to.

To give you a glimpse into how our social media and public armenia phone number data j relations teams collaborate, I talked to Aisha Quas, our Brand Communications Strategist, and Abigail “Abby” Schmitt, our Corporate Communications Strategist, to get their perspective on what public relations means in today’s world and what steps brands should take to amplify their brand.

We’ll define what public relations marketing means in today’s industry, why our teams collaborate and how we work as a team to amplify Sprout’s brand. We’ll also talk about the Sprout tools we use to help our team stay in sync.

Before I dive into our collaboration process, let’s talk about what public relations marketing means and what it looks like in the current landscape.

Public relations is the practice of using media to promote a brand and grow a positive public reputation. It involves brand reputation management, which encompasses handling your external communications, including any crises. Public relations marketing is a tool used to facilitate those tasks.

In the past, PR focused on traditional media like print, radio and television for coverage. In today’s environment, social media has blurred the boundaries between public relations, media relations and marketing.

Social media has cultivated a 24/7 news cycle, forcing PR professionals to always “be on”. A feeling social media managers know all too well especially when online topics and trends skyrocket and plummet quickly.