If more reach even in a time of tight budgets sounds like a pipe dream, consider Vizient. Their use of employee advocacy led to a 10x audience reach from employee networks on a recent campaign. Vizient’s Social Media Director Elida Solis advises team members to “Share what’s most relevant. Don’t think of it as ‘promoting content.’ Consider what your network wants to learn more about. When you share a post, customize the copy to infuse your experience and make it relevant for your audience.”
On a day-to-day basis, this helps your sales team find success with algeria phone number data direct social selling. But broadly, educating other teams to use social intentionally can reshape a brand’s entire go-to-market approach. According to The State of Social Media 2023 report, 43% of business leaders say that social data and insights currently inform their lead generation strategy.
You already know that social media is a direct line to your customers. Training your sales team to be more strategic on social can help them harness social as a tool to generate pipeline.
For example, Facebook is the most popular platform for social commerce, which is powerful for making sales via social. And LinkedIn business pages have a lead generation form, plus ad capabilities like sponsored content and Message Ads that make it easier to connect with your ideal audience. Training your sales team to use platform-specific tools like this can give them new avenues to capture prospects, and new ways to learn about the customer.