Brand surveys: It’s not you, it’s them

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Breaking up is hard to do. Still, when your current brand survey practices are standing in the way of faster, more accurate insights, you’ve got to rip off the bandage and say goodbye.


Static images are as fundamental to social media as the hashtag or malaysia mobile database the like button. Static image posts revolutionized the way we share images online—from creating a culture of selfies, memes and compulsory food photography to reimagining how brands could relate to audiences.

The rapid rise of short-form video content eclipsed static posts in early 2020, when TikTok and Reels took over popular culture—but now we’re wondering if static posts are making a comeback with Instagram returning to its photo-sharing roots and Meta launching its nostalgia-inducing network, Threads.

We investigated the role of static content as the likely reigning king of social content and how it compares to video, and asked Jackson Alder, Senior Digital Strategist at PFLAG National, to weigh in.

Are audiences and marketers experiencing video post fatigue?
Burnout rates are high for social media teams. According to a Q4 2022 Sprout pulse survey, more than half of social media professionals are either experiencing burnout or have experienced it within the last one to three months. Lack of bandwidth and resources were cited as the biggest contributing factors.