TikTok adv vs Instagram Ads : video duration

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TikTok adv or Instagram Ads? Which is the best social platform for your online campaign?
TikTok and Instagram's social media are based on the publication of short videos and both are currently among the most popular and appreciated apps by the public, especially the younger one. For some years now, both platforms have integrated the possibility of buying directly from an application shop (TikTok Shop and Instagram Shops), allowing the creation of real online campaigns. But what are the main differences between campaigns conducted on Instagram and TikTok? Which social network is more convenient to adopt for social advertising?

On both platforms, videos are short, but TikTok has extended the length of videos to 10 minutes; on the other hand, Instagram Reels can last a jordan cell phone number list maximum of 180 seconds. Users of both social networks are used to enjoying instant and high-intensity content, meaning they expect to be immediately involved in terms of both attention and interest. As a result, longer videos are only effective in rare cases, and therefore companies that want to use TikTok to spread longer videos limit themselves to narrative content that is extremely incisive and compelling from the first moment. If the goal of the campaign is to publish very short videos, both platforms are effective, but it is good to consider that TikTok has a younger audience than Instagram: if, on the other hand, you intend to present a product, a company or content that is aimed at a more adult audience, it is better to focus on Reels.


Content Creation: TikTok vs Instagram
Both apps allow you to use videomaking tools, which are especially useful for smaller businesses that lack the resources to produce quality video content and therefore tend to produce their content directly within the platforms. When compared, the editing tools offered by TikTok as well as those of Reels allow a good level of customization of video footage. Among the specific features of TikTok are a large amount of effects and a wider choice of background music for videos, in addition to the possibility of uploading your own music files, an option not present in Reels. TikTok also allows you to apply a watermark to the video, in order to mark it as authorial content. On the other hand, Instagram allows you to apply filters to images similar to those already available when you publish an image.