Why the FTC influencer guidelines are important

[mstakh.i.mo.mi]

Assume an influencer’s followers already know about their brand relationships.
Hide disclosures by putting them in a spot that requires extra clicks, like in a profile, in an “about me” section or at the end of the post.
Mix with other hashtags (e.g., #beauty #ad #faveproducts”) or links where your audience might miss it.
Use vague terms or unclear abbreviations like “sp,” “spon” or “collab.” Stick to terms like “ad” or “sponsored.”
Publish endorsements from influencers who haven’t tried, disliked or can’t verify the product or service. Only share genuine experiences.
Publish endorsements that claim results for which you don’t have evidence. Claims of health benefits or results need to be supported by proof.
Incorporate influencer endorsements into any consumer review average ratings or lists without adequate disclosure.
Following these simple do’s and don’ts will help brands and influencers maintain transparency, build trust with their audiences and stay on the right side of the FTC rules.


The FTC guidelines for influencers aren’t just a legal formality. They keep uruguay mobile database branded content truthful and free from hidden motives so followers get the whole picture and can properly weigh the value of an influencer endorsement. Here’s why following them matters:

Building trust with your audience
Imagine a friend recommends a restaurant, and later, you find out they received a free meal to talk it up. It would likely make you second-guess their glowing review, right? This is the premise behind the FTC guidelines. By revealing brand connections upfront, consumers can make more edu